Parkin Marketing Solutions
Parkin Marketing Solutions.
Empowering your success and helping ambitious companies unlock growth and scale smarter.
With a proven track record of delivering marketing excellence, Parkin Marketing Solutions is your strategic partner for achieving business growth. I am dedicated to providing innovative solutions tailored to your unique needs. I combine creativity with data-driven strategies to drive impactful results. Let me help elevate your marketing efforts and propel your business forward.
Solutions
With over 25 years of experience in B2B Tech and SaaS marketing, I understand that each tech company has unique needs. I specialize in creating customized strategies that align with your specific goals, helping you stand out in a crowded marketplace and achieve measurable results. Whether you're a startup laying the foundation, or an established firm looking to optimize for growth, I'm dedicated to bridging the gap between strategic vision and actionable execution.
Let's work together to drive your success.
Interim / Fractional CMO
Strategic marketing advisory services on a part-time, contract, or project basis. This model allows clients to leverage the expertise and insights of a seasoned marketing leader without the full-time executive cost.
Go-to Market Strategy
Break-out growth projects to help CEOs and senior management accelerate results in their strategic growth initiatives, and ensure the marketing organization is properly aligned to the go-to-market strategy.
Messaging and Differentiation
Don’t just stand out from the competition, stand above it. Words matter, and weak and inconsistent messaging based on what you want to say vs connecting to the customer's lens doesn't cut it. Build brand loyalty and trust, increase perceived value, and refine your target audience.
4720 Pheasant Ridge Trail
Lehi, Utah 84043
A bit more about me.
With extensive experience in strategic leadership roles in B2B high tech, I most recently served as the Senior Vice President and Chief Marketing Officer at Lytx, Inc., where I focused on driving innovation in fleet safety and productivity. My career includes pivotal positions at industry leaders like Adobe and Omniture, where I have led impactful portfolios that contribute to organizational success.
I hold a Bachelor of Science in Business Communications from the University of Utah and have honed my leadership abilities through Stanford University’s Graduate School of Business, Leading Through Personal Excellence program.
Passionate about community involvement, I’ve served on the board of Ignite Entrepreneurship Academy and support health and outdoor recreation initiatives with the Traverse Mountain Trails Association.
Outside of work, I cherish my roles as a husband, father, and dog dad. I enjoy riding bikes, fly fishing, and cooking some fine BBQ.